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Investing for the Future (employee campaign)

Lamar University gained an overwhelming show of support this spring from some of the people who know it best—its employees.

As part of the $100 million Investing in the Future comprehensive campaign, faculty and staff members were asked to participate in the university’s first-ever employee campaign from Feb. 16 to April 3. The seven-week effort drew donations from 827 people, or more than 70 percent of LU’s employees.

“We’re really excited because our campaign consultant told us that employee participation in a first-time campaign like this is generally around 30 percent,” said Janice Trammell, development director and executive director of the Lamar University Foundation. “It opens up all sorts of doors for us. When donors see that everyone who works here loves to work here and wants to give back to the university, it shows that we as employees have confidence in Lamar and they should as well in making that investment in our great university.”

Rather than setting a dollar goal for the employee campaign, the campaign team focused on attracting widespread participation with employees giving at whatever level they could. Collectively, employees gave $498,068.

“We wanted this to be more about building excitement about all the progress and changes that Lamar is undergoing,” Trammell said. “It allowed participation from all areas of the university, no matter what the salary level.”

Leading the effort to garner employee support were a 21-member steering committee chaired by William Holmes, associate dean of the College of Education and Human Development, and 29 team captains representing departments across the university.

Carvelynne Graff, executive assistant in the College of Education and Human Development, was thrilled to receive an invitation to serve on the steering committee. “I thought what a grand thing to do and what a wonderful honor it is to serve in that capacity. It was just exciting from day one,” said Graff, who has worked at LU for nearly a decade.

Graff ’s message to encourage others to participate was: “Lamar has done so much for us and represents an important entity in this city. It’s a way to express that to other donors and other friends of Lamar to show them that we care about Lamar University.”

For Graff, excitement about the great things going on at Lamar started with the appearance of red-and-white street signs and grew with each additional physical sign. She credits President James Simmons and his wife, Susan, with the transformation. “It’s so exciting to know that he’s loved and respected by the community. They’ve been behind him and encouraged him in every step. To see the community and the university come and work together as a team is amazing,” she said.

Steve Ford, a groundskeeper in facilities management and steering committee member, urged his coworkers to contribute to help the university and make a positive statement for their department, one of 56 departments to achieve 100 percent participation.

“It’s a major accomplishment how everybody came in and gave what they had. It didn’t matter the size of the gift, but they gave,” said Ford, a Lamar employee for 28 years. “I’m glad I’m a part of it amongst everybody else.”

Sarah Tusa, associate professor in the Mary and John Gray Library and steering committee member, said giving back to Lamar University “just seemed the right thing to do” after years of steady employment with full benefits and regular raises despite hurricanes and economic uncertainties.

“Not everybody has that kind of job security that we’ve enjoyed,” said Tusa, who has worked at Lamar for almost 20 years. “Financially, we’re much better off than when I came here, and the campus has just had a facelift. I think, overall, everybody’s been very pleased with the direction the campus has been going the past several years.”

Norman Bellard, associate vice president for student affairs and a team captain, said achieving 100 percent participation for every department in the division of student of affairs was “a rather easy task.”

“It wasn’t so much what I did or I said as it was the type of employees that we have. It didn’t take much persuasion,” Bellard said. “That’s a testament to the type of people we have employed here.”

Bellard, a former LU basketball player who is proud to “bleed red and white,” said it is a great time to be employed at Lamar thanks to Simmons. “My line about Dr. Simmons is he’s the coach, and he calls the plays, and we just run them. He manages to always call the right play. We’re just following his lead,” Bellard said. “Of course, we’ve had some growing pains and some other challenges, but we’re up to the challenge, and we’re looking forward to great things to come.”

The Lamar University family celebrated the success of the employee campaign with an April 22 barbecue at the Spindletop- Gladys City Boomtown Museum and received a hearty thank–you from Simmons for giving so generously.

“I would never have dreamed we would raise the funds we have,” Simmons said at the event. “We already knew we had the best employees in the country. When I heard the results of the campaign, I was truly overwhelmed. I can’t tell you how proud I am.”
 
 
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