Bachelor's Degree in Communication – Public Relations
Degree: Bachelor of Science
Major: Communication
Concentration: Public Relations
Hours: 120
Degree Description
The online Bachelor of Science in Communication Degree – Public Relations Communication degree at Lamar University integrates communication theory with practical application, giving you a portfolio of skills valuable to any employer: critical thinking, problem solving, effective listening, trend awareness, persuading and effective written communication.
This program integrates communication theory with practical application, and students are able to develop a portfolio of skills and abilities valuable to any emplyer. These skills cover a range of corporate communication functions essential to Fortune 500 companies, nonprofits, celebrity brands and higher education settings alike.
Why Study Public Relations at Lamar?
Public relations is a broad term that emcompasses a multitude of communication functions that a Fortune 500 company, a small nonprofit, a celebrity brand or a college will need: marketing communication, public affairs, community relations, social media outreach, crisis communication, employee communication and media relations.
After graduating with the Bachelor of Science in Communication Degree – Public Relations Communication, you will have the ability to create and maintain a positive image for the clients you represent.
Career Paths
Whether you're selling consumers a product or informing the public, you understand how to engage people effectively through the media. You use audio, visual and written communication to impact your target audience. Just a few career options for you as a graduate of the online B.S. in Communication – Public Relations include public relations specialists, public relations and fundraising managers and marketing/communication positions.
Primary Careers
Public relations, advertising manager, promoter
- Public relations
- Publishing
- Marketing and advertising
- Radio and television broadcasting
- Journalism
- Education
- Advertising agencies
- Marketing departments
- Schools and universities
- Media publishers
- Broadcasting companies
- For-profit businesses and corporations