Bachelor's Degree in Marketing
Degree: Bachelor of Business Administration
Major: Marketing
Hours: 120
Degree Description
The Lamar University Bachelor of Business Administration Degree in Marketing prepares you, through theoretical study and practical experience, for a career in the movement of goods and services. Your coursework will cover core principles in fields like finance and accounting in addition to advertising topics like consumer behavior, pricing theory and import/export. Depending upon your goals and academic objectives, you may choose to spend some time studying abroad.
Why Study Marketing at Lamar?
The Bachelor of Business Administration Degree in Marketing is an ideal place to begin building your professional network. In addition to your traditional study, you'll have access to student organizations, internships and professional networking opportunities throughout your time in the LU College of Business.
With next-door access to many international chemical and refining companies, shipping firms, logistics operations and related companies, LU offers a great deal of added value to an already advantageous degree.
Courses You May Take
E-Marketing: This will introduce you to tools and techniques of marketing on the Internet in the context of E-business. From the perspective of strategic marketing, you'll learn how to effectively leverage technology in applying fundamental marketing theories and concepts to harness the marketing potential of the Internet.
Consumer Behavior: This course will familiarize you with consumer behavior models and behavior research techniques.
Marketing Management: You will learn about the planning and execution of various marketing activities from the managerial viewpoint via: determining the basic product or service market analysis, price policies, product promotion, management of the sales force and sales analysis and physical distribution with logistics system concept.
Marketing Promotion: This course is an overview of the broad field of advertising; creation of primary and selective demand; promotional programs selection; media effectiveness coordination of promotional mix and a selection and determination of advertising.
Entrepreneurial Market Opportunities: With this class, you'll be able to recognize opportunities in the marketplace, analyze industry/market trends, size, growth opportunities, niches and capitalize on opportunities through new business creation.
Market Research: This course will teach you the importance and use of marketing research in business. A detailed analysis is made of each marketing research step from the formulation of the problem to the preparation of the research report and follow-up. The basic research methods (survey, observational and experimental) are presented.
Career Paths
According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry. Employment for marketing managers is expected to grow 13% and advertising and promotion managers are projected to grow 7% through 2022.
Primary Careers
Advertising executive, marketing manager, promotions and sales
- Insurance
- Healthcare
- Industry
- Technology
- Education
- Finance/banking
- Law firms
- Hospitals and clinics
- Manufacturing companies
- Industrial companies
- Travel and tourism agencies
- Insurance companies
- Sales-focused businesses
- Colleges and universities