Advertising Communications BBA
The general business advertising concentration is an interdisciplinary program between the College of Business, the Department of Art, and the Department of Communication. This field of study combines a solid knowledge of business with the creation and placement of information designed to produce sales; it is a substitute for the human salesperson.
You'll earn a Bachelor of Business Administration degree when you complete the program.
Is Advertising Right for You?
- Can you adapt to a changing work environment?
- Are you a great listener?
- Do you like communicating?
- Are you creative?
Advertising Courses
As an advertising major, you'll take courses such as:- Consumer Behavior
- Marketing Promotion
- Advertising Campaign Strategies
- 2D Graphics
- 3D Graphics
- Desktop Publishing
What Path Will You Take After Graduation?
Advertising-focused graduates will have a wide variety of career options. Lamar University offers a number of graduate programs that would be suitable for someone with an advertising focus.
Careers for Advertising Grads
- Account managers
- Account planners
- Creatives
- Media experts
- Interactive marketers