Marketing BBA

Marketing is concerned with the whole range of activities that facilitate the movement of goods and services from producer to the ultimate consumer. You'll earn a Bachelor of Business Administration degree upon completing Lamar's undergraduate marketing program.

Is Marketing Right for You?

  • Can you sell anything?
  • Are you creative?
  • Do you get excited about new things?
  • Do you have a desire to keep learning?

Download a Program Brochure

Marketing

Choose On-Campus or Online

Earn your marketing degree on-campus or completely online. Choose the option that's made for you.

Marketing Courses

As a marketing major, you'll take courses such as:
  • E-Marketing
  • Consumer Behavior
  • Marketing Management
  • Marketing Promotion
  • Entrepreneurial Market Opportunities
  • Market Research

See Degree Plan

Required Courses

What Path Will You Take After Graduation?

BBA in marketing graduates will have a wide variety of career options. Lamar University offers a MBA concentration in marketing that can will help those wishing to further their education.

Careers for Marketing Grads

  • Advertising Account Executives
  • Advertising Account Planners
  • Advertising Art Directors
  • Advertising Copywriters
  • Marketing Coordinators
  • Market Researchers
  • Marketing Executives
  • Media Buyers
  • Media Planners

Where Do Lamar Marketing Grads Work?

  • HEB
  • Wells Fargo
  • Chase Bank
  • Giglio Distribution
  • Enterprise Rent a Car
  • Tmobile