Marketing BBA
Marketing is concerned with the whole range of activities that facilitate the movement of goods and services from producer to the ultimate consumer. You'll earn a Bachelor of Business Administration degree upon completing Lamar's undergraduate marketing program.
Is Marketing Right for You?
- Can you sell anything?
- Are you creative?
- Do you get excited about new things?
- Do you have a desire to keep learning?
Choose On-Campus or Online
Earn your marketing degree on-campus or completely online. Choose the option that's made for you.
Marketing Courses
As a marketing major, you'll take courses such as:- E-Marketing
- Consumer Behavior
- Marketing Management
- Marketing Promotion
- Entrepreneurial Market Opportunities
- Market Research
What Path Will You Take After Graduation?
BBA in marketing graduates will have a wide variety of career options. Lamar University offers a MBA concentration in marketing that can will help those wishing to further their education.
Careers for Marketing Grads
- Advertising Account Executives
- Advertising Account Planners
- Advertising Art Directors
- Advertising Copywriters
- Marketing Coordinators
- Market Researchers
- Marketing Executives
- Media Buyers
- Media Planners
Where Do Lamar Marketing Grads Work?
- HEB
- Wells Fargo
- Chase Bank
- Giglio Distribution
- Enterprise Rent a Car
- Tmobile