The creation of Double Down Tequila marks the culmination of this thesis project. This conceptual brand comprises four distinct bottles, each adorned with two unique labels, alongside two accompanying banners. The bottle lineup features a 750 ml variant and an 89 ml option. Drawing inspiration from existing brands, these designs serve as the designer’s artistic expression intertwined with personal interests. Employing dual color schemes, the bottles differentiate between Blanco and Reposado tequila varieties. This thesis serves as a platform for the designer to hone and showcase their skills in design, particularly in the realm of creating consumer ready products. Through this endeavor, the designer explores the integration of essential information seamlessly within the design, ensuring it harmonizes with the overall aesthetic.

-Zachery Page