Communication B.S.: Public Relations
Public relations is a broad term that encompasses communication functions that a Fortune 500 company, a small nonprofit, a celebrity brand, or a college will need:
- Marketing communication
- Public affairs
- Community relations
- Social media outreach
- Crisis communication, issues management and image repair
- Employee communication
- Media relations
Our public relations concentration integrates communication theory with practical applications, helping students develop a portfolio of skills and abilities valuable to any employer:
- Critical thinking
- Problem-solving
- Effective listening
- Trend awareness
- Persuading
- Effective written communication
The program equips students to pursue careers in these and other fields:
- Public relations
- Political affairs
- Lobbying and public policy
- Community relations
- Human resources/employee communication
- New media and social media
- Marketing communication
- Advertising