Perhaps more than any other medium, public radio can be a major public relations vehicle. National research reveals that an overwhelming majority of public radio listeners respond favorably to underwriters they hear on the air.

Among KVLU’s underwriters are businesses that might normally shun conventional outlets of advertising, but recognize the need to raise awareness for their service and specialties, particularly among community leaders.

Separating your message from the cluttered commercial advertising spectrum gives it a chance to really be heard. Your underwriting message is designed to:

• develop awareness for institutional or product names
• build goodwill and demonstrate corporate citizenship
• establish a favorable presence in the community
• distinguish your enterprise from the competition’s