Department of Management, Marketing and General Business

College of Business

Intellectual Contributions

Heather Doornbos-Boler, M.B.A.
Instructor of Marketing

Sayil

Presentations of Non-Refereed Papers

Local

  • Doornbos-Boler, H. (2007). CHRISTUS LiveWell Women's Conference (2007 - 2017). CHRISTUS Southeast Texas Region, Beaumont, Texas.

National

  • Doornbos-Boler, H. (2020). Top Hat Best Practices.  TopHat Engage National Conference, New Orleans, Louisiana.
  • Doornbos-Boler, H. (2016). Service Line Marketing / Customer Relationship Management. Invited presentation at Forum For Healthcare Strategies, Las Vegas, Nevada.
  • Doornbos-Boler, H. (2015). Physician Sales/Outreach. Invited presentation at Healthcare Marketing Customer Based Strategies and Physician Strategies Summit, Dallas, Texas.
  • Doornbos-Boler, H. (2012). Physician Sales/Outreach. Healthcare Marketing Customer Based Strategies and Physician Strategies Summit, Dallas, Texas.
  • Doornbos-Boler, H. (2009). Service Line Marketing / Customer Relationship Management. Forum For Healthcare Strategies, Dallas, Texas.
  • Doornbos-Boler, H. (2003). Healthcare Service Line Marketing/Physician Outreach/Digital Strategies/CRM. Society for Healthcare Strategy and Market Development (SHSMD) - various years, Dallas, Texas.
  • Doornbos-Boler, H. (1999). Digital Marketing, Branding, Direct Marketing, Digital Publications, Website Management, CRM. Coffey Communications National Workshops/Conferences (1999 - 2007, Walla Walla, Washington.

Regional

  • Doornbos-Boler, H. (2020, October). Top Hat Best Practices.  Lamar CTLE Faculty Development Workshop, Beaumont, Texas.
  • Doornbos-Boler, H. (2014). CHRISTUS LiveWell Women's Conference (2014 - 2017). Invited presentation at CHRISTUS Southeast Texas Region, Beaumont, Texas.
  • Doornbos-Boler, H. (1999). Marketing. Strategy, Business Development. Branding, CRM, Employer Relations.CHRISTUS Health Leadership Retreats (1999 - 2015), Dallas/San Antonio/Houston, Texas.

Other Research

  • 2020: Doornbos-Boler, H., Market Research/Survey for Chick-fil-A Project in MKTG 4340.
  • 2019: Doornbos-Boler, H., Increasing Cardinal Pride Student Research/Survey.
  • 2018: Doornbos-Boler, H., LU College Students -- Emerging Markets in Healthcare.