Department of Management, Marketing and General Business

College of Business

Intellectual Contributions

Dr. K.C. Sen
Professor of Marketing

Sayil

Refereed Articles

  • Sen, K.C. (in press, 2020). Revenue Patterns and College Football Realignment. Southwestern Economic Review.
  • Natarajan, V., Radhakrishnan, N., Sen, K. C., & Broussard, K. (in press, 2020). An Empirical Vocal Analysis of Risks versus Rewards in Direct-to-Consumer Television Ads. Academy of Marketing Studies Journal (The), 25 (2), 16.
  • Sen, K.C., & Price, D. (2020). Educational Performance and Athletic Success: An Economist View of Scholarship Distribution in College Football. Journal of Higher Education Theory and Practice, 20 (15), 21-26.
  • Gibic, A., Natarajan, V., & Sen, K. C. (2018). Appeals & Spiels: A Comparative Analysis on Alcohol Advertising in the U.S. and Ireland. International Journal of Business Forecasting and Marketing Intelligence, 4 (3).
  • Sen, K. C., & Ghosh, K. (2018). Incorporating Global Medical Knowledge to Solve Healthcare Problems: A Framework for a Crowdsourcing System. International Journal of Healthcare Information Systems and Informatics.
  • Thompson, T. H., & Sen, K. C. (2017). Exploring a market curiosity: an examination of the Super Bowl Indicator. Managerial Finance.
  • Norman, S., Natarajan, V. S., & Sen, K. (2015). Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'. Journal of Higher Education Theory and Practice, 5 (5), 10.
  • Cavaliere, F. J., Glascock, K., & Sen, K. C. (2015). The Englishnization of Business: Does This Help or Hinder Teaching Global Business? Education.
  • Karani, K., Mulcahy, D., & Sen, K. C. (2014). There is room at the Inn!: A Case Study. Journal of International Academy for Case Studies.
  • Sen, K. & Natarajan, V. S. (2012). Organic Growth ----- A Taxonomic Perspective. International Journal of Business Excellence, 5 (1/2), 130-139.
  • Kenyon, G. N. & Sen, K. C. (2012). A model for assessing consumer perceptions of quality. International Journal of Quality and Service Sciences, 4 (2), 175-188.
  • Sen, K. C. (2012). Mapping Statistics to Success on the PGA Tour ----- Insights from the use of a Single Metric. Sport, Business, Management: an International Journal.
  • Sen, K. C. (2011). An empirical investigation of the variations in direct-to-consumer prescription drug advertising. International Journal of Pharmaceutical and Healthcare Marketing.
  • Natarajan, V. & Sen, K. C. (2011). Antecedents of population health across US States --- An Empirical Investigation. Journal of Management Policy and Practice.
  • Dyson, J., Natarajan, V., & Sen, K. C. (in press, 2011). M&D Supply Case A --- Stuff Happens. Journal of International Academy for Case Studies.
  • Thompson, T. H. & Sen, K. C. (2011). Valuing Nostalgia: The Case of the Topps 1957 Baseball Cards. Journal of Quantitative Analysis in Sports.

Refereed Proceedings

  • Price, D. I., & Sen, K. C. (2020). Educational Performance and Athletic Success: An Economist Views Scholarship Distribution in College Football. Southwestern Society of Economists/Federation of Business Disciplines.
  • Price, D. I., & Sen, K. C. (2019). College Football Realignment: Sources of Revenue and Types of Expenditures, Before and After. Federal of Business Disciplines.
  • Sen, Kabir C. (2019). The Path to Success on the LPGA Tour ---- Identifying the Three Important Dimensions in Stroke Play. New England Symposium on Statistics in Sports.
  • Price, D. I., & Sen, K. C. (in press, 2017). The Economic Reasons Behind the Dominance of the Power Five Conferences in NCAA Football. Federation of Business Discipline.
  • Ghosh, K., & Sen, K. C. (2017). Developing Effective Crowdsourcing Systems for Medical Diagnosis: Challenges and Recommendations. Hawaii International Conference on Systems Sciences.
  • Price, D. I., & Sen, K. C. (in press, 2016). Financial Considerations in College Football Conference Realignment. SOUTHWESTERN SOCIETY OF ECONOMISTS.
  • Thompson, T. H., & Sen, K. C. (2016). Exploring an Old Wives' Tale: Re-Evaluating the Super Bowl Indicator. Southwestern Finance Association.
  • Ahmed, I., Natarajan, V., & Sen, K. (2016). Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India. Macromarketing Conference.
  • Weeks, K. O., Sen, K., & Mandal, P. (2015). Advancements in Technology and Potential Impacts on Port Automation Decisions. Entrepreneurship in Technology for ASEAN.
  • Ghosh, K. & Sen, K. C. (2015). A Conceptual Model to Understand the Factors that Drive Individual Participation in Crowdsourcing for Medical Diagnosis. 48th International Conference on System Sciences.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2014). An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures. Academy of Marketing Science Annual Conference.
  • Natarajan, V., Sen, K. C., Radhakrishnan, N., & Broussard, K. (2014). Loud and Unclear: An empirical vocal analysis of forming of risks versus rewards in direct to consumer television ads. Business and Health Administration Association (BHAA) Conference.
  • Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study. Allied Academies Spring 2013.
  • Dyson, J., Natarajan, V., & Sen, K. (2013). M&M Air Service: Reckless, Wild, and a Little Bit Crazy! Southwest Case Research Association.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013). UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH. Business and Health Administration Association (BHAA) Conference.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013). AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS. Academy of Marketing Science Annual Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2012). Lifestyle Disease Triad: An Empirical comparative assessment of the macro level predictors of Obesity, Diabetes, and Hypertension across the US MSAs. Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (in press, 2012). Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes across the US MSA's. Business and Health Administration Association (BHAA) Conference.
  • Sen, K. C. & Natarajan, V. (2012). The Modern Firm as a Conduit for Indigenous People: A Conceptual Model. 4th Subsistence Marketplaces Conference.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply David and Goliath. Allied Academies 2010 Spring International Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2011). Diabetes rates and lifestyle variables: An empirical investigation across US metropolitan statistical Areas. Society for Marketing Advances Annual Meeting.
  • Kenyon, G. N. & Sen, K. C. (2011). Customer's Perceptions and the Dimensions of Quality. Western Decision Sciences Institute 14th Annual Meeting.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case E :Texas Two-Step. Allied Academies Spring 2011 Conference.
  • Sen, K. C. & Hawkins, C. F. (in press, 2011). Ranking Professional Golf Players (Who is Number 1?). New England Symposium on Statistics in Sports.

Non-Refereed Proceedings

  • Denova, V., Sargsyan, G., & Sen, K. C. (in press, 2020). Role of Small and Medium Enterprises in the Economy of the Alicante Province and Southeast Texas. Seventh Annual Undergraduate Research and Creative Activities Expo 2020 at Lamar University.

Book, Monographs, Compilations, Manual

  • Kenyon, G. N. & Sen, K. C. (2014). The Perception of Quality. London, UK: Springer Verlag Ltd..

Chapters, Cases, Readings, Supplements

Chapters
  • Sen, K. C. (2019). The Role of Crowdsourcing in the Healthcare Industry. Handbook of Research on Optimizing Healthcare Management Techniques (pp. 191-201). USA: IGI Global.
  • Weeks, K. O., Sen, K., & Mandal, P. (2016). Advancements in Technology and Potential Impacts on Port Automation Decisions. Entrepreneurship in Technology for ASEAN. Springer.
  • Ghosh, K., & Sen, K. C. (2016). The Potential of Crowdsourcing in the Health Care Industry. Handbook of Research on Healthcare Administration and Management. IGI Global.
  • Kenyon, G. F. & Sen, K. C. (2012). Customer perceptions, dimensions of service quality, and service systems. In Angel Juan; Thanasis Daradoumis, Meritxell Roca; Scott Grasman; Javier Faulin (Ed.), Decision Making in Service Industries: A Practical Approach (pp. 59-80). Taylor & Frances Group, CRC Press.

Presentation of Refereed Papers

  • Price, D. I. & Sen, K. C. (2016). Financial Considerations in College Football Conference Realignment. SOUTHWESTERN SOCIETY OF ECONOMISTS, Oklahoma City, Oklahoma.
  • Sen, K. C. & Price, D. I. (2015). Segmentation within College Football: Factors Influencing Conference Realignment. SOUTHWESTERN SOCIETY OF ECONOMISTS, Houston, Texas.
  • Price, D. I. & Sen, K. C. (2014). Concentration in College Football: An Examination of External Revenues by Conference Affiliation. SOUTHWESTERN SOCIETY OF ECONOMISTS, Dallas, Texas.
  • Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study. Allied Academies Spring 2013, New Orleans, Louisiana.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013). AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS. Academy of Marketing Science Annual Conference, Monterrey Bay, California.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013). UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Natarajan, V., & Sen, K. (2013). M&M Air Service: Reckless, Wild, and a Little Bit Crazy! Southwest Case Research Association, Albuquerque, New Mexico.
  • Sen, K. C. & Natarajan, V. S. (2012, July). The Modern Firm as a Conduit for Indigenous People: A Conceptual Model. 4th Subsistence Marketplaces Conference, Chicago, Illinois.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (2012, March). Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes across the US MSAs. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case D David and Goliath. Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case E :Texas Two-Step. Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Kenyon, G. N. & Sen, K. C. (2011). Customer's Perceptions and the Dimensions of Quality. Western Decision Sciences Institute 14th Annual Meeting, Portland, Oregon.

Presentation of Non-Refereed Papers

  • Kenyon, G. N. & Sen, K. C. (2013). An Attempt at a Holistic Approach. Production and Operations Management Society (POMS) National Conference, Denver, Colorado.
  • Kenyon, G. N. & Sen, K. C. (2013). An Attempt at a Holistic Approach to Quality. Decision Sciences Institute 44th Annual Meeting, Baltimore, Maryland.