Service

Dr. Vivek Natarajan
Professor of Marketing

Service to the Institution

Department Assignments

Chair

2012-2013: Marketing Faculty Group

Faculty Advisor

2017-2018: MKTG 4310 - Service Learning Project for Children's Museum of Southeast Texas
2016-2017: MKTG 4340 - Service Learning Project for Humane Society of Southeast Texas
2015-2016: MKTG 4340 - Service Learning Project for Healthy Southeast Texas / Beaumont Healthy Living Foundation
2013-2014: Elizabeth Files
2013-2014: Kathleen Broussard
2012-2013: American Marketing Association

College Assignments

Assurance of Learning - Institutional Service:

2015-2016: Common question coordinator for Principles of Marketing

Chair

2015-2016 – 2017-2018: Engagement & Innovation Committee (Co-Chair)
2014-2015: External Relations Task Force, Strategic Planning for College of Business

Faculty Sponsor

2007-2008 – 2008-2009: American Marketing Association Lamar Chapter Advisor

Member

2020-2021: College of Business Strategic Planning (task force - Engagement Innovation & Impact)
2019-2020: General Business Programs
2019-2020: Graduate Programs
2014-2015: Accreditation and Assessment Committee Lamar University
2015-2016: Served as a member of the search committee for the Coordinator of Marketing of College of Business Administration. Reviewed resumes and part of the interview panel
2013-2014: Accreditation/Assessment Committee
2013-2014: Personnel Committee Lamar University
2012-2013: COB Academic Lecture Series committee
2009-2010 – 2013-2014: Multicultural Enhancement Committee Lamar University
2007-2008 – 2014-2015: General Business Program Committee Lamar University

University Assignments

Committee Chair

2019-2020: Student Success Committee of Faculty Senate
2018-2019: Ad Hoc Strategic Issues Task Force of the Faculty Senate
2017-2018: Faculty Senate President
2015-2016: Senate Faculty Issues Committee

Committee Member

2019-2020 – 2020-2021: Lamar University Handbook Advisory Committee
2018-2019 – 2019-2020: Lamar University Strategic Planning Core Group
2017-2018: Search Committee for College of Business Dean
2016-2017: Faculty Handbook review group with Kevin Smith
2015-2016 – 2016-2017: Faculty Senate Vice President and Member of the Executive
2013-2014 – 2015-2016: Research Council
2013-2014: Senate Ad-hoc Committee on Minutes and Roberts Rules of Order
2012-2013: Search Committee for Associate Provost for Research and Sponsored Programs
2009-2010: Search Committee for Director of Faculty Development
2007-2008 – 2008-2009: Library Committee

Other Institutional Service Activities

2014: MKTG 4340 class

State-wide Assignments

Member

2019-2020: Vice President, TSUS Council of Faculty Senates

Dissertation Assignments - Other Institutional Service Activities

2010-2011: Member for the Oral defense of thesis of Honors Student

Service to the Profession

Academic Conference: Discussant

2009: Society for Marketing Advances Annual Meeting, New Orleans, Louisiana. Served as Discussant for the Healthcare track of Society for Marketing Advances Annual Meeting.

Board Member: PRJ Editorial Review Board

2010 – 2011: Journal of Indian Business Research.
2009 – 2011: Business Studies Journal. Serving as the member of the editorial board for Business Studies Journal.
2009 – 2011: ACADEMY OF MARKETING STUDIES JOURNAL. Serving as the member of the editorial board of ACADEMY OF MARKETING STUDIES JOURNAL.
2009 – 2011: International Journal of Pharmaceutical and Healthcare Marketing. Served as member of editorial board of International Journal of Pharmaceutical and Healthcare Marketing.

Board of Directors: Moderate Involvement

2017: Academy of Collegiate Marketing Educators Conference, Little Rock, Arkansas. Served as Immediate Past President of ACME and on the Board of Directors for ACME
2014 – 2016: Federation of Business Discipline, Houston, Texas. Serving as Program chair for the 2015 ACME Annual Meeting. Solicitation of papers, managing tracks, program development, inviting key speakers, developing proceedings, and conducting the program.

Board of Directors: Substantial Involvement

2017: Federation of Business Discipline, Albuquerque, New Mexico. Elected as Vice-President and General Program Chair Elect at the meeting Little Rock in 2017. Serving as Vice-President and General Program Chair Elect for 2018 Albuquerque meeting.
2016: Association of Collegiate Marketing Educators Conference, Dallas, Texas. Serving as VP-membership

Chair: Committee / Task Force

2016: Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.

Chair: Conference / Track / Program

2018: 46th Annual Conference March 13 - 16, 2019 Hyatt Regency Houston, Houston, Texas, Houston, Texas.
2016: Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
2008: Academy of Marketing Education Educators Annual Meeting, Houston, Texas. Served as Track chair for marketing strategy track.
2008: Academy of Marketing Education Educators Annual Meeting, Houston, Texas. Served as Co-Track Chair for the consumer behavior track.

Editor: Book / Textbook

2009 – 2011: International Journal of Pharmaceutical and Healthcare Marketing. Served as the Book Review Editor for International Journal of Pharmaceutical and Healthcare Marketing.
2008: International Journal of Pharmaceutical and Healthcare Marketing, Montclair, New Jersey. Serve as Book Review editor for international Journal of Pharmaceutical and Healthcare Marketing.

Leadership Role in Professional/Scientific Society

2020: Federal of Business Disciplines, San Antonio, Texas. Served as the member of the President of Federation of Business Disciplines for the 47th Annual Meeting in San Antonio in March 2020. This leadership position was the culmination of a journal of professional service that began in 2005 when volunteered for Association of Collegiate Marketing Educators.
Since then, I served a track chair for numerous years. I was elected in 2012 to serve as Secretary in 2013, Vice President- Membership in 2014, Program Chair in 2015, and President in 2016. I ran for the election for the position of General Program Chair of Federation of Business Disciplines in 2017, was elected by the board comprising of ten professional organizations to be the Program Chair.
I served as Program Chair Elect in 2018 and Program Chair for the 46 Annual Meeting in 2019 in Houston.
2019: Federal of Business Disciplines, San Antonio, United States of America. President, FBD,2018-19.
2016: Association of Collegiate Marketing Educators Conference, Oklahoma City, Oklahoma. Served as President.
2016: Academy of Collegiate Marketing Educators Conference, Houston, Texas. Served as President from March 2015.

Reviewer: Ad Hoc Reviewer for a Journal

2008: Journal of Business and Management, Orange, California. Reviewed a manuscript for the journal-manuscript-S08N001.
2008: Journal of Services Marketing, Montclair, New Jersey. Reviewed manuscripts for the special issue of Journal of Services Marketing on Call Center Services.

Service to the Community

Member of a Committee

2008: External examiner for Doctoral Project Work (University of Northern Virginia).
2008: External examiner for Doctoral Project Work (University of Northern Virginia), External examiner of Doctoral Dissertation Committee of Brook Teng, School of Management, University of Northern Virginia.

Speech / Presentation at a Community Meeting

2020: ICSI- International Chamber for Service Industry, India, I host a webinar every week with Dr. Gulshan Sharma, Director General of International Chamber for Service Industry. ICSI is an organization dedicated to strategically developing Service Industry, principally supporting various ministries in the Union Govt. / State Govts., Institutes & Corporate, various Global Associations / Chambers / Network platforms and is actively involved in Policy Framework, Formulating Innovative strategies for Human Resource Development and to link NRIs / Professionals / Corporate sector for win-win sequential flow of research, innovation through global network. ISCIS serves as a link between India and the 30 Million strong Indian diaspora spread across the globe with Global partners in order to empower the Service Industry. The chamber initiated a Global webinar series -“Making Education Relevant” and Youth Empowerment through Confluence of Global Educators, Policy Makers, Education empowerment strategists, Technocrats and other stakeholders who are directly or indirectly associated with school / collegeac / university / polytechnic and other education systems. The focus of this effort isto empower the Indian Society through - Education, Skilling and Entrepreneurship in the best possible way - sharing new Ideas, pooling in best Education Practices, Youth empowerment, empowering MSME sector, and joint research and innovation partnership between India and ASEAN Countries.