Web Communication

Enrollment Management and Marketing

Training Videos

CMS Training

New to the Content Management System?  Need training to update your department's website?

These easy to follow videos allow you to move at your own pace.  Stop and start each video when it's convenient for you!

You must have a user account in the CMS to update web pages. 
Have a Dean, Chair or Director request an account.

CMS Training for Beginners

Author/Presenter: Stacey Haynes
Duration: 2.5 hours

START NOW!
Log in using your LEA credentials

Website Scanning

Fix Broken Links with Siteimprove

Broken links are links that send visitors to a page that no longer exists. Left unchecked, broken links can have a negative impact on SEO and visitor experience. Siteimprove can help you easily identify internal and external broken links across your sites.

More About Siteimprove →

Writing for the Web

Writing for the Web Training Video 

WATCH NOW through LinkedIn Learning!
(LEA Credentials are required)

In this course, Chris Nodder offers seven practical techniques for writing successfully on the web, including front-loading content, writing at the right grade level, avoiding jargon, and keeping content up to date. Test your knowledge as you complete each chapter, and make sure your writing is leading to a positive user experience.

Learning objectives

  • Explain how people read differently on the web.
  • Name the reading level that body text should be written at.
  • Identify types of text that serve as signposts for readers on the web.
  • Give examples of how to make your target audience care about your text.
  • List documents that could be used to provide supporting evidence to an article.
  • Determine the expiration date on seasonal articles.

Getting Started with Forms

Web forms allow you to collect and manage information easily and efficiently. They’re embedded right into your website, which makes it easy for your leads to share their information. Lamar University uses Formstack to generate forms used for:

  • Contacting
  • Registering
  • Scheduling
  • Surveys
  • Ordering
  • Requesting Information and more

Formstack Guidelines 

Formstack Forms 101